Engage Your Audience In the Gaming World
Engage Your Audience In the Gaming World
Strategize, Influence, Engage: Your Brand's Guide to the Gaming World
The gaming sector boasts a 3.38 billion strong global gaming community, making it the new media frontier for impactful brand engagement.
With projections hinting at a $130.9 million spend by 2025, the mobile gaming industry’s dominance opens unique doors for advertisers.
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This ebook illuminates:
Game Audience Key Insights:
Behavioral trends that define gaming engagement today.
Global Gamer Demographics:
Who plays, from Gen Z to Boomers, and what drives them?
Game Audiences Categorized by Device:
How different platforms serve different player types.
Video Game Spend by Generation:
Discover the big spenders and where the money flows within the gaming ecosystems.
Modern ‘Gamer’ Personas:
From gaming Moms to executive players and binge streamers, we uncover what motivates these personas and pinpoint the genres that best connect with them.
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"One of the most significant opportunities for marketers and game advertising lies within education. We're thrilled to present this e-book. It illustrates the dynamic evolution of gaming and its diverse player base, alongside the transformative journey of game advertising into the marketer's ultimate tool. Let this e-book be your guide, simplifying your path through the rich landscape of game advertising."
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Yun Yip
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