Game Audiences
and Advertising Opportunities:
An Advertisers Guide

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Enter The Game: Engage Your Audiences Where They Play

  • The gaming sector boasts a 3.38 billion strong global gaming community, making it the new media frontier for impactful brand engagement.

  • The mobile gaming industry's dominance opens doors for advertisers, with projections hinting at a $130.9 million spend by 2025.

What to Expect in This Action-Packed Guide:

  • The Gaming Ecosystem:

    Explore the game advertising world's multifaceted levels and strategies to engage with an immersed audience.

  • Global Gamer Demographics:

    Who plays, from Gen Alpha to Boomers, and what drives them?

  • Video Game Spend by Generation:

    Discover the big spenders and where the money flows within the gaming ecosystems.

  • Modern ‘Gamer’ Personas:

    From gaming Moms to executive players and binge streamers, we uncover what motivates these personas and pinpoint the genres that best connect with them.

"One of the most significant opportunities for marketers and game advertising lies within education. We're thrilled to present this e-book. It illustrates the dynamic evolution of gaming and its diverse player base, alongside the transformative journey of game advertising into the marketer's ultimate tool. Let this e-book be your guide, simplifying your path through the rich landscape of game advertising."

Yun Yip

Chief Commercial Officer, iion