Real Attention. Proven Outcomes.

The definitive unified platform transforming how brands connect with gaming audiences and publishers monetise their environments.

Real Attention. Proven Outcomes.

The definitive unified platform transforming how brands connect with gaming audiences and publishers monetise their environments.

Our Formula for Success

Our three key pillars work together to deliver measurable results for brands and publishers across the gaming ecosystem.

Audience Reach

The foundation of our success lies in connecting brands with engaged gaming audiences that are difficult to access through traditional channels.

Unrivalled Attention

Our proprietary data shows gaming attention of up to 5 seconds per impression—compared to social media's average of just 1.7 seconds

Creative Impact

Our compelling, interactive creative maximises every engagement opportunity, delivering content that resonates authentically with gaming audiences.

Reach + Attention + Impact = Proven Outcomes

Reach + Attention + Impact =
Proven Outcomes

Through our unified platform, we solve the gaming industry's central challenge—fragmentation across platforms, formats, and touchpoints.

Audience Reach

The foundation of our success lies in connecting brands with engaged gaming audiences that are difficult to access through traditional channels.

Data-Driven Insights: Built on billions of gaming interactions, providing deep behavioural insights and superior targeting accuracy.

Future-Proof Targeting: Our proprietary data management platform offers both ID-based and ID-less solutions for comprehensive targeting in any privacy landscape.

Curated Premium Inventory: Access audiences through our carefully selected network of premium gaming publishers, offering contextually-relevant and brand-safe environments.

Gain access to the 41% of gaming impressions that reach audiences not found on social or video platforms.

Gain access to the 41% of gaming impressions that reach audiences not found on social or video platforms.

Unrivalled Attention

Gaming delivers high-attention environments that naturally command greater engagement than other digital channels, creating meaningful connections for brands.

Superior Attention Metrics: Gaming delivers 10x more attention than standard web video with 98% viewability rate in premium, high-engagement environments.

High Engagement: Zero-distraction ad placements that drive impact with intent.

Proven Performance: More effective cost-per-attention-minute than traditional digital channels with demonstrable brand lift metrics.

Success Metric: Our proprietary data shows gaming attention of up to 5 seconds per impression—compared to social media's average of just 1.7 seconds

Success Metric: Our proprietary data shows gaming attention of up to 5 seconds per impression—compared to social media's average of just 1.7 seconds

Creative Impact

Responsive iframe

Our compelling, interactive creative maximises every engagement opportunity, delivering content that resonates authentically with gaming audiences.

Bespoke Ad Creation: In-house creative studio delivering tailored, attention-grabbing ads.

Interactive Format Excellence: Rapid turnaround of playable ads, mini games and interactive formats that drive deeper engagement and brand recall.

Comprehensive Creative Support: Custom mock-ups, interactive playable designs, mini games and creative storyboards as added value.

Interactive gaming formats deliver 3.5x higher interaction rates compared to standard social media posts.

Responsive iframe

Interactive gaming formats deliver 3.5x higher interaction rates compared to standard social media posts.

The Result: Proven Outcomes

Our combination of audience, attention and creative delivers measurable business impact at every stage of the customer journey.
Audience Reach
Unrivalled Attention
Creative Impact

Comprehensive Measurement:

Full-spectrum metrics tracking impact from awareness to conversion

Real-Time Optimisation:

Dynamic adjustment tools to enhance campaigns on-the-fly

Custom Performance Tracking:

Tailored measurement frameworks aligned with specific brand objectives
| for Advertisers & Brands

Level up with us to unlock proven outcomes for brands

Together we can power enhanced brand recall, improved conversions, and expanded audience reach through gaming's unparalleled attention environments

Enhanced Brand Recall

Immersive ad placements in zero-distraction environments.

Improved Conversion Rates

High-attention engagement that drives action.

41% Expanded Audience Reach

Access gaming impressions unavailable elsewhere.

AI-Optimised Performance

Real-time campaign adjustments for maximum impact.

'Unlock the full story behind Chupa Chups'

Discover how iion helped Chupa Chups boost its marketing outcomes by blending creativity with strategic in-game placements.

McDonald’s Reaches Young Audiences Through In-Game Advertising

McDonald’s launched a cutting-edge in-game display advertising campaign to connect with mobile-first, younger audiences...

Hitapps Leverages iion’s Expertise to Driving 12% ARPDAU Lift In Key Markets

iion emerged as the biggest partner among 8 GAM collaborators, consistently outperforming the competition.

Garnier Game Ad Campaign Achieves 7x Industry Benchmark

The advertising industry has long been moving towards attention as a key metric in media measurement...

Driving Revenue Growth for WeMade Play

WeMade Play experienced a downtrend in eCPM during Q1 2023. However, after implementing iion, we observed...
| for Publishers

Partner with us to achieve proven outcomes for publishers

By leveraging premium demand connections, we unlock greater revenue, a superior user experience with quality ads, and long-term sustainable growth.

Elevated Revenue

Premium demand connections with sophisticated yield optimisation.

Enhanced User Experience

Engaging formats that complement rather than interrupt gameplay.

Sustainable Growth

Access to high-value brand campaigns and diversified demand sources.

Seamless Integration

Effortless implementation across all gaming environments.

Close the Divide

Your expert partner in navigating the complex gaming landscape. Our holistic platform solves the gaming industry's central challenge—fragmentation across platforms, formats, and touchpoints.

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