McDonald’s Reaches Young Audiences Through In-Game Advertising

Overview

McDonald’s launched a cutting-edge in-game display advertising campaign to connect with mobile-first, younger audiences—especially Gen Z and millennials—within their favorite mobile games. The campaign delivered impressive reach, viewability, and notable brand lift, proving gaming as a highly effective and brand-safe channel for youth engagement.

Brand Lift Results

Reach and engage young mobile gamers in immersive environments and drive measurable uplifts in purchase intent, brand awareness, and brand recommendation.

Audience Insight: Strong Results Among Youth

These results confirm that McDonald’s successfully reached and influenced younger consumers—core to its target audience—through in-game advertising.

Why Game Advertising Works for McDonald’s

• High Viewability: 95% viewability ensures the brand gets noticed
  
  
• Youth Resonance: Strongest brand lift among Gen Z and young millennials
  
  
• Relevant Formats: Seamless integration through in-game banners in popular mobile titles
  
  
• Brand-Safe + Measurable: Optimized delivery and measurable impact in premium environments
  
  

Conclusion

McDonald’s in-game campaign confirms that gaming environments are an effective way to connect with younger, mobile-first audiences. With strong delivery, engaging formats, and measurable brand uplift, in-game advertising stands out as a strategic and scalable media solution.

Key Takeaway

Gaming is more than entertainment—it’s a high-impact, culturally relevant media channel.
McDonald’s campaign proves that in-game advertising delivers strong visibility, deep engagement, and real brand results—especially among youth audiences that traditional media struggles to reach.