Overview
In partnership with iion, Burger King launched a rewarded video campaign across premium mobile gaming environments to connect with engaged audiences in New Zealand. Designed to deliver value in exchange for attention, the campaign delivered exceptional performance, exceeding industry benchmarks in both video completion and click-through rates.
Why It Worked
- Opt-In Engagement: Players chose to view Burger King's message for in-game rewards—leading to unskippable, focused attention.
Exceptional Performance:
- Positive Brand Sentiment: Rewarded ads foster goodwill by providing something of value, boosting recall and favorability. Rewarded video in gaming is a win-win—value for players, results for brands.
- Premium Game Context: Puzzle and strategy games provided a calm, focused environment ideal for brand interaction.
Conclusion
Burger King tapped into the power of rewarded video in gaming to drive real engagement, brand interaction, and performance at scale. The campaign’s strong results validate gaming as a strategic media channel for modern, mobile-first consumers.
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