How Voodoo Achieved 7X Revenue Growth Through Direct Integration

Voodoo boosted its monetisation by shifting from intermediaries to direct ad integration, unlocking premium brand demand and achieving major revenue growth while maintaining high viewability across its massive global gaming audience.

Voodoo - The Gaming Powerhouse

With 8 billion downloads and 150+ million monthly active users, Voodoo is a mobile gaming powerhouse behind hit titles like Mob Control, Epic Plane, and Paper.io 2.

The Revenue Challenge

Voodoo needed to maximise ad revenue across their massive user base whilst maintaining their strict quality standards and accessing premium brand demand.

The Strategic Shift

Migration from intermediary integration to direct integration across rewarded video, interstitial, banner, and native formats, enabling direct access to premium demand sources.

The Results

7X revenue increase following direct integration
70-80 million monthly impressions delivered
~90% viewability rate maintained

The Supply Path Advantage

The substantial revenue growth reflects current Adtech and Supply Path Optimisation trends reshaping the advertising landscape. Programmatic buyers, media agencies, and brands increasingly seek the most direct path to publishers, prioritising transparency and efficiency across all buying methods. Direct partnership unlocks access to premium demand sources that favour shorter, more transparent supply chains.

Leading demand-side platforms, major media agencies, and brand procurement teams now favour direct publisher connections, with many exclusively purchasing through these channels. This industry-wide shift means publishers benefit significantly from direct partnerships to access critical programmatic, agency-managed, and direct brand budgets. Direct integration ensures all campaign types operate at peak efficiency, providing buyers with the transparency they require whilst maximising publisher revenue capture.

Why It Matters

"Brand demand diversifies revenue, raises floor prices, and brings high-quality inventory," explains Baptiste Durif, Head of Ad Monetisation at Voodoo.

Moving to direct integration provided direct access to premium brand campaigns, delivering both scale and quality in today's evolving programmatic ecosystem.

Ready to unlock direct partnerships and scale your revenue? Contact our team.

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