iion Expands Its Premium Game Inventory with Top Mobile Publisher Wooga

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem,has expanded its long-term partnership with Wooga, a leading mobile game developer, byintegrating the premium inventory of their game June’s Journey through Amazon’sTransparent Ad Marketplace (TAM). Following iion’s initial integration with Wooga via GAM in2023, this expansion brings sought-after gaming environment of June’s Journey to iion’smarketplace, further enhancing access for advertisers.

This latest collaboration enhances access for advertisers looking to engage Wooga’s highlyactive player base of June’s Journey – the global #1 measured by consumer spend withinthe Hidden Object (Puzzle) Subgenre across Apple App Store & Google Play since April2019, according to Sensor Tower. June’s Journey is available to download for free on theApple App Store and Google Play.

With this integration, brands can now instantly access Wooga’s premium ad placements viaimmersiion, iion’s proprietary game advertising platform, or through programmatic deals onleading DSPs such as DV360 and The Trade Desk. By leveraging Amazon TAM’sserver-side header bidding solution, advertisers gain greater transparency, efficiency, andcompetition for high-quality in-game inventory, ensuring better reach and engagement withplayers at scale.

June’s Journey is recognized for its highly immersive storytelling and loyal player community,making it an ideal environment for advertisers looking to connect with engaged audiences ina non-disruptive way. iion’s integration of Wooga’s inventory through TAM strengthens itsposition as a key platform for high-impact game advertising, providing brands withunparalleled access to premium gaming environments while unlocking new monetizationopportunities for Wooga.

As the gaming industry continues its rapid expansion, iion’s expanded collaboration withWooga marks a strategic move to deliver more scalable, effective, and transparent gameadvertising solutions. By combining Wooga’s world-class game experiences with iion’sinnovative ad platform, this global partnership sets the stage for the next level of brandengagement in gaming.

About Wooga®

Founded in 2009, Wooga is a market leader for story-driven casual games. Based in Berlin,around 300 employees from 50 different nations develop high quality games with engagingstories at the core of the experience. Wooga’s aim is to play a memorable and positive partin people’s lives and create joyful moments they look forward to playing everyday. Wooga ispart of Playtika. For more, visit wooga.com.

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