LevelUP Digital and iion join forces to help brands reach their audience

Gaming is growing exponentially as a media channel – LevelUP Digital and iion join forces to help brands reach their audience

Gaming has rapidly evolved into one of the most impactful media channels of our time. As the effectiveness of traditional channels continues to decline, advertisers are struggling to find new, relevant ways to reach audiences at scale, with attention, and in the right context.

LevelUP Digital, a specialist in gaming-based marketing, is responding to this trend by announcing an exclusive strategic partnership with iion, the leading platform for game advertising. Through this exclusive collaboration for the BeNeLux region, LevelUP Digital will further professionalize its services, solutions, and added value for clients.

The challenge for brands: effective reach

79% of Dutch people are now active in the gaming domain — from casual mobile gamers to hardcore PC gamers. Gaming now reaches a scale comparable to traditional digital channels like social media. But the real distinction lies not just in quantity, but in quality.

While media consumption is becoming increasingly fragmented and attention span often last only a few seconds, gaming offers a rare counterbalance. Users are not passive but active and focused. They voluntarily participate, often for extended sessions, in environments built around experience, interaction, and immersion.

For brands, this means they’re not just visible, but truly noticed — at the right moment, in the right context, with full attention. Gaming enables advertisers to build not just reach, but also engagement, brand preference, and impact. This makes it one of the most efficient and meaningful channels available today.

Game advertising as a fully-fledged media channel

Through iion’s platform, LevelUP Digital’s clients gain access to an advanced infrastructure for launching game advertising campaigns in various formats — from in-game integrations to immersive branded experiences. This technology allows clients to achieve not only reach, but real attention and brand impact within a context that consumers actively choose.

“Gaming is no longer a niche,” says Wout van Damme, Co-Founder of iion.
“It’s mainstream, mature, and gives brands access to an engaged and hard-to-reach audience. We see LevelUP Digital as the ideal partner to help advertisers in the BeNeLux take this step.”

From pilot to partnership

Since late 2024, the two companies have been working together successfully, with proven outcomes. Based on that foundation, they’ve now chosen to enter an exclusive partnership — positioning LevelUP Digital as the gateway to professionalized game advertising in the BeNeLux.

“We’re seeing more and more brands looking for new ways to truly connect with their audience,” says Frans-Douwe Staal of LevelUP Digital.
“With iion as our partner, we can help clients strategically deploy game advertising and deliver tangible results.”

“QUOTE FROM LUKE VAN VEEN,” says Luke van Veen, Head of Media & Advertising, Samsung BeNeLux

About LevelUP Digital

LevelUP Digital is a specialist in digital generation marketing through gaming. With data-driven campaigns, creative activations, and strategic consulting, LevelUP helps brands remain relevant in the world of youth, gamers, and interactive media.

About iion

iion is the world’s first unified game advertising platform, active globally. It offers brands and publishers access to the full gaming ecosystem, with innovative formats that generate up to 10x more engagement than traditional web advertising and achieve 98% viewability.

Gaming is not the future — it’s the NOW.

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