iion Partners with Play.Works to Bring Premium CTV Gaming and AVOD Inventory to Advertisers

This strategic partnership unlocks access to 100M+ monthly owned-and-operated CTV impressions and a catalog of over 400 game titles.

iion has formed a strategic partnership with Play.Works, integrating the leading Connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home.

Play.Works delivers over 100 million monthly CTV ad impressions through its globally distributed video and gaming apps across the world’s leading entertainment platforms. Advertisers gain access to the largest catalogue of CTV games—over 400 titles, including PAC-MAN, SpongeBob, Tetris®, and Wheel of Fortune.

Beyond gaming, the partnership includes access to Play.Works' original AVOD (advertising-based video on demand) programming featuring content from established digital creators, providing brands with quality video inventory alongside popular content.

"This partnership creates a unique opportunity for advertisers to engage with cord-cutting, game-loving households through interactive experiences," said Giuseppe Martoriello, Co-founder at iion. "By combining our technologies, we're making it simpler for brands to measure and optimize their CTV gaming campaigns."

Advertisers can access this inventory through iion's game advertising platform – immersiion or programmatically via leading demand-side platforms including DV360 and The Trade Desk.

The collaboration strengthens both companies' commitment to elevating gaming media into a measurable, full-funnel advertising channel for global brands seeking premium inventory across the expanding gaming ecosystem.

Jonathan Boltax, CEO of Play.Works, added: "CTV gaming is one of the fastest-growing segments in interactive media, and this partnership helps unlock its full potential for monetization. With iion, we're expanding access to gaming and creator-driven AVOD content in a way that’s scalable, measurable, and brand-safe."

About Play.Works‍

Play.Works is the leading provider of CTV games and original TV channels, delivering over 100 million owned-and-operated impressions every month. We have the largest CTV games catalog in the world, with more than 400 titles, including Play.Works originals, PAC-MAN, SpongeBob Bounce, Wheel of Fortune, Tetris®, Crossy Road, Trivia Crack, Doodle Jump, and iconic Atari® games.Our video AVOD apps feature top creators like SSundee, Khaby Lame, Ninja Kidz TV, Jordan & Salish Matter, and BRB Travel + Food® — all showcasing original programming from both well-known and emerging voices.Play.Works' CTV games and video services have a combined reach of over 400 million homes, available on leading platforms such as Roku, FireTV, Spectrum, Xumo, Comcast, Cox, SKY, Vizio, LG, Samsung, and most major TV platforms in North America and the UK.

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About iion 

Founded in 2019, iion elevates game advertising through its unified platform that delivers targeted, attention-centric, and impactful game advertising solutions that deliver brands' marketing outcomes. The platform centralises game inventory for advertisers across all game environments and provides publishers with access to brand budgets and diverse monetisation opportunities. iion has a global presence and headquartered in Sydney.

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