Interstitial ads, evolving from early pop-up ads, have become a key format in digital advertising.
In this article, we focus on how interstitial ads work, implementing this ad type and how to avoid penalties when running these ads.
Interstitial ads are full-screen ads that appear during natural breaks in app or website use, like between game levels.
They're designed to capture attention without being overly intrusive, offering a potential balance between effective advertising and user experience.
Interstitial ads is an innovative format that is effective in capturing attention.
Unlike smaller banner ads that sit in a screen corner, these ads capture the user's full attention by temporarily appearing across the entire screen.
These ad types are shown during natural pauses, such as when transitioning between game levels or while a page is loading.
One of the key benefits of interstitial ads is the potential for higher click-through rates,as the ads take up the entire screen and are hard to miss.
For publishers focused on user experience, interstitial ads that are highly relevant and timed correctly can strike the right balance between advertising and user engagement.
In the world of gaming, interstitial ads are particularly effective. This ad type appears as players move between levels or during pauses, introducing them to new games or in-game purchases.
This ensures the ads are both relevant and visible to the players, while also generating revenue for the publishers.
And this brings us to our next point. What are the characteristics of interstitial ads?
Interstitial ads are an interplay of design, timing, and user experience.
Their characteristics include:
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In simple terms, it's like an auction for a prime spot on your screen when you're using an app or website.
The highest paying advertiser gets to show you their ad, which is designed to fill your entire screen for maximum impact.
Here is a more detailed outline of the process:
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Interstitial ads offer diverse features that publishers can use to ramp up the revenue for their games.
Here's why they're so effective:
Google has started penalizing pages that showcase interstitial ads that go against their interstitial ad guidelines.
This is more likely to happen if the ads are not executed well.
Here’s what you need to know to keep your ads penalty-free:
If used incorrectly, interstitial ads can reduce engagement, increase turnover rates, and negatively impact revenue.
To avoid the negative impact of poorly executed interstitial ads, here’s a few things to consider:
Choose the right placements: Carefully consider the placements of your ads to avoid disrupting the user experience. Avoid interstitial ads that pop up during swipes or clicks, as these can lead to accidental clicks.
Check ad frequency settings: Users dislike constant ads interrupting their experience. Set limits on how often a user sees ads. Google recommends showing one interstitial ad per hour for each user.
Reduce ad loading time: Interstitial ads are often graphics-heavy, they can slow down loading times. Ensure your ads load quickly to minimize disruption. Pre-loading ads can help save time.
Make exiting easy: Prioritize user experience by making it easy to close ads. For standard interstitial ads, either show a close button immediately or after a short delay (like 5 seconds). Note: This doesn't apply to rewarded interstitial ads.
Interstitial ads offer significant benefits for publishers, from higher engagement to increased revenue.
However, the success of this ad type depends on thoughtful integration and understanding your audience.
interstitial ads can be the catalyst you need to grow revenue if executed correctly.
Not sure how?
With iion's game monetization solution, fusiion, publishers can maximize game revenue by implementing the right game advertising strategy, while making sure the experience is not hampered.
With fusiion game publishers can:
fusiion offers a range of non-intrusive ad formats, ensuring effective ad placements and unique demand from our partner brands and agencies, all while keeping players engaged. Want to explore our next-gen solutions?