Revenue Jump of 97% with iion's Header Bidding Solution

The publisher is a popular news website in the Middle-East region with millions of monthly readers.

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Problem Definition:

• Web monetisation fell behind the competition
• Monetisation via Google AdX demand only
• No competition via Header Bidding

Requirements:

• To significantly increase web revenue without additional investment from the publisher team
• To ensure monetization tactics are on par with the industry standards

iion Solution Implemented:

• Proprietary header bidding solution to add the full spectrum of bid competition from tier 1 SSPs
• Automatic Floor Optimisation to ensure optimal monetization for each impression
• In-view Optimisation to increase viewability and eCPM

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Results:

• 26% increase in the fill rate and 18% increase in overall eCPM which resulted in a 49% increase in RPM
• Auto-floor function increased request eCPM by 63%
• With ‘in-view’ optimization, the average viewability wais increased by 43% resulting in a 70% increase in eCPM and 77% increase in RPM
• Increase in competition with 63% of inventory bought by new bidders

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